<style> .str{ mso-number-format:\@; } </style>
<?php $file="test.xls"; $test="<style> .str{ mso-number-format:\@; } </style> <table border=1><tr><td>Cell 1</td><td class='str'>268435459916429000 </td></tr></table>"; header("Content-type: application/vnd.ms-excel"); header("Content-Disposition: attachment; filename=$file"); echo $test; ?>
: